Wednesday, October 3, 2012

My early days in the mobile revolution

Louis Gump is vice president of mobile at CNN. Prior to joining CNN, he was vice president of mobile for the Weather Channel. He also serves on the global board of directors for the Mobile Marketing Association. (CNN) -- Ten years ago, small groups of people worked feverishly on the next great revolution in digital media. It was going to be wireless. Only most people didn't know that at the time. Some of us thought it was coming but could not be sure. It was a time of great excitement and uncertainty. For a time during that hot summer of 2002, I worked long hours in a nondescript office building in the suburbs of Kansas City with a handful of pioneers on a coming app store: PCS Vision on Sprint. I was working on mobile for the Weather Channel, and we were trying to get weather radar maps to appear on phones for the first time. Would people want them? What levels of zoom should we choose? Would the wireless networks be strong enough?

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