A peek at BlackBerry OS 10's
- A peek at BlackBerry OS 10's
- When Research In Motion finally comes out with its first BlackBerry 10 phones, it will face the herculean task of convincing people they're actually worth a try.
Over the last few years, RIM has burned away a lot of goodwill, along
with BlackBerry's standing as a pre-eminent smartphone brand, thanks to a
near-comical succession of clunky product launches, delays, executive
changes, and, at times, a frustrating refusal to acknowledge its own
problems.
But with a new leadership team, RIM is hoping to bounce back with
BlackBerry 10. The phones based on that operating system, however, won't
be entering the market as de facto leaders; instead, they'll be coming
in as hungry and unproven challengers. RIM needs to scramble to build some buzz and make up for lost time over the next few months leading up to its launch early next year.
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