Ideas
are all around you, and they can appear (and disappear) very quickly,"
explains creativity expert Charles Cave, an advocate of recording your
ideas any time, anywhere. "Be receptive to the world around you. There
are times when you may hear a snatch of conversation, or see a funny
sign. Unless you capture that thought immediately, it will be gone in
matter of minutes. Imagine your ideas are butterflys flying out into the
open. You need a net to capture the butterflies and not let them get
away."Fortunately, ideas are easy to capture and record, and you have
many tools at your disposal that you can use to lasso your insights,
hunches and ideas. Here are 10 of the most popular and effective tools
and techniques for recording your ideas, along with their advantages and
disadvantages:
1. Notebook or journal:
Notebooks
and journals are a great way to capture ideas, and are probably the
most popular tool for doing so. They also have an impressive track
record of success throughout history: Leonardo da Vinci and Thomas
Edison were big believers in this method, and filled hundreds of
notebooks with their ideas during their lifetimes.
Advantages:
Notebooks and journals offer a flexible and portable format for
recording ideas. They are also a fast medium for recording ideas. Unlike
your computer, which must spend several minutes booting up when you
turn it on, a notebook or journal is always immediately ready to capture
your ideas.
Disadvantages:
If a high degree of portability is important to you, a journal or
notebook may not be as useful as some other tools for recording ideas.
Also, you can't easily search hand-written notes, which may limit their
utility if you have recorded a large number of ideas.
2. Personal Digital Assistants (PDAs):
The
Personal Digital Assistant, or PDA, is one of my favorite methods for
capturing and storing my ideas. I carry an H-P iPaq handheld computer
with me wherever I go. Whenever the muse strikes, I can use the iPaq to
quickly and easily jot down an idea or a few key words. Then, after I
have synchronized my PDA with my laptop, I can flesh out my ideas
further.
Advantages:
Handheld computers like the iPaq and Palm are highly portable. Unlike
some other methods of recording ideas, a PDA is designed to fit
comfortably in your pocket. It is ready to capture ideas as soon as you
turn it on -- no lengthy boot-up sequence is needed, unlike a PC. One of
the biggest benefits of this method is that recording your ideas
electronically makes them much easier to search and manipulate than
paper-based ideas.
Disadvantages:
PDAs are well suited for recording words, but are poorly suited for
recording ideas as pictures or images. Also, because most PDAs require
that you use a stylus to input text, you may find that spotty
handwriting recognition may interrupt your creative "flow." Finally, a
PDA is one of the more expensive tools for recording ideas -- but is
still a worthwhile investment in my opinion!
3. Index cards
I
have used this method for many years, and it has worked very well for
me. Index cards are durable, and it's easy to carry a small supply of
them with you, so you can record your ideas just about anywhere. Also,
once you have recorded a number of ideas on index cards, you can spread
them out on a table, move them around and group related ideas together
-- or use random combinations of cards to stimulate additional ideas.
Advantages:
Index cards are small, highly portable and durable. Also, they are
equally well-suited to recording both words and simple illustrations.
They are inexpensive and you can buy them just about anywhere.
Disadvantages:
To get the most out of this idea-recording system, you really need to
transfer your ideas from paper-based index cards into an electronic form
-- into a word processor, for example. That's because ideas are easier
to manipulate in digital form than they are on paper. But once you've
accumulated a large stack of index cards containing your ideas, you may
find it challenging to find time to transcribe them all. That's what
happened to me, and why I moved away from using this method to record my
ideas.
4. Micro cassette audio recorder
A
micro cassette audio recorder is a very efficient tool for recording
ideas. Several companies make units that are small enough to fit in your
pocket; when inspiration strikes, you can pull out your recorder and
dictate your ideas immediately. You can even keep a recorder on your
nightstand; if inspiration strikes in the middle of the night or as
you're waking up, you can use it to capture those ideas -- assuming that
you're coherent enough to speak clearly!
Advantages: A micro cassette recorder is small and highly portable, so you can carry it just about anywhere.
Disadvantages:
Using this method, ideas are recorded in audio format. For best
results, you should transcribe them into a journal or personal idea
database on your computer, which can be time consuming. One possible
solution is to buy a digital voice recorder with the capability of
transferring your voice recordings to your PC, where they can be
transcribed by a voice recognition software program like Dragon
NaturallySpeaking or IBM's ViaVoice.
5. Mind Mapping
Mind
maps, whether you create them by hand or using a software program like
MindManager or Inspiration, are a great way to capture ideas. That's
because mind maps do an excellent job of leveraging your brain's powers
of association. Also, because you're only populating your mind map with
key words and phrases, it's a fast and efficient way to transfer ideas
from your brain into a more tangible form. Mind maps are also a powerful
and proven way to share ideas and information with other people. In
addition, they convey not only meaning but context, showing the
relationships between your ideas.
Advantages: Mind mapping is easy to learn, and is a fast and easy way to record your ideas in an engaging visual format.
Disadvantages:
Mind maps are not quite as portable as some of the other methods
reviewed here, like carrying index cards, a PDA or a pocket voice
recorder around.
6. Leave yourself a voice mail message
Another
simple but very effective way to record your ideas is to leave a voice
mail message for yourself. In other words, you dictate your idea into
your own voice mail box, as if you were a customer or coworker leaving a
message for you. This is an excellent technique to use if you don't
have a pen and paper, or other means of recording ideas.
Advantages:
This technique leverages technologies that most businesspeople already
have available to them -- cell phones and voice mailboxes -- and
utilizes them in a creative way. You can use this technique just about
anywhere you have access to a telephone.
Disadvantages:
Once you have dictated your ideas into a voice mail message, the only
way you can utilize them is to transcribe them in writing or type them
into your PC. Also, you may not always have immediate access to a
telephone to call your voice mail and dictate your idea.
7. Flip chart
The
humble flip chart has become a fixture in corporate conference rooms
all over the world. It is frequently used as a tool to record ideas in
group brainstorming sessions and other types of meetings. It does this
job remarkably well, enabling team members to quickly record ideas for
everyone in the meeting to see and consider. Here's another use you may
not have considered: why not keep a flip chart in your office, near your
desk, available to capture your ideas as they occur. Its size and
prominent location will help to keep your ideas in front of you. It's
also great for recording ideas during small meetings with one to two
other people in your office.
Advantages:
Flip charts are very easy of use, relatively inexpensive, and require a
minimum of materials (all you need is a flip chart and some colored
markers!). Speed of recording ideas is very good. This technique is a
very effective way to encourage group collaboration; participants can
build new ideas upon the ones that have already been written on the flip
chart.
Disadvantages:
The effectiveness of using a flip chart for recording ideas may be
highly dependent upon the person you have selected to be the scribe (the
person who writes the group's ideas on the flip chart). Sometimes, if a
group gets fired up and starts producing lots of ideas, the scribe may
not be able to write them down fast enough. Also, a poorly-trained
scribe may not write down the idea the way it was presented. Because of
space limitations, a 20-word description of a valuable idea may be
capsulized on a flip chart in only 3 to 4 words. Or the scribe may put
his or her own "spin" on the idea while writing it down. As a result,
some of the nuances of the idea may get lost in the process.
Because
of the relatively small size of the average flip chart, it may not be
suitable for larger group meetings (it may be hard to read ideas from
even 20 feet away) or large quantities of ideas. Unless you rip off each
completed sheet and attach it to a conference room wall for all to see,
ideas may become hidden as you turn over a filled up sheet to begin
recording ideas on the next one. You can overcome this limitation by
using mind mapping software with a laptop and LCD projector; as ideas
are contributed, the scribe can immediately record them in the mind map,
which is displayed on screen for all to see. All ideas are visible on
screen, a big advantage compared to flip chart sheets.
Finally,
someone must transcribe all of these written ideas into electronic
form, which could be time-consuming if the group has generated a lot of
ideas. Also, there's an opportunity (albeit a small one) for the person
doing the transcribing to re-interpret or misinterpret ideas during the
transcription process.
8. Butcher block paper
Butcher
block paper is recycled paper that comes on large rolls. It can be
pinned up in long, horizontal strips on the walls of your conference
room. Unlike the flip chart, which has limited space where you can
record ideas, a large strip of butcher block paper gives you a much
bigger canvas upon which to jot ideas, create mind maps and other visual
representations of your ideas. Some creative companies even hang
butcher block paper on the walls of selected hallways, and encourage
employees passing by to read the problem or challenge statement and jot
down their ideas. This is a great strategy to get more employees
involved in generating ideas for your company.
Advantages:
Butcher block paper works well for capturing a larger quantity of
ideas, because it provides a much bigger "canvas" than a flip chart, as
well as keeping all of the previously-recorded ideas visible -- so they
can trigger additional ideas. When your team is done brainstorming
ideas, you can use colored dots to enable workers to vote on the ideas
they like the most.
Disadvantages:
Butcher block paper has all of the limitations of paper-based idea
recording: To share the ideas generated, someone must transcribe them
into digital form (into a word processing document or an e-mail
message). Also, rolls of butcher block paper aren't very portable, which
limits their usefulness as a personal idea recording tool. Because of
their size and bulk, their real strength lies in helping groups to
brainstorm and share ideas.
9. Pocket sized notepad and pen
This
technique is another favorite of mine. Over the years, I have used a
number of different types of pocket-sized notepads and miniature pens.
Because they fit comfortably into a pants or jacket pocket, these tools
almost beckon you to take them just about everywhere. Here are several
systems that I've come across lately: The NoteTaker Wallet from the
David Allen Company, an executive organizational consulting firm. The
NoteTaker Wallet includes a Rotring expandable Esprit pen. The Moleskine
Pocket Notebook is useful for recording simple sketches or notes,
wherever you are. You can use it to keep a to-do list, maintain a pocket
diary, jot down addresses and phone numbers and much more. This pocket
notepad keeps its contents secure with a black elastic band.
Advantages:
The pocket-sized notebook and pen comes closest to the ideal
characteristics of a toolset for recording ideas: It's eminently
portable and easy to stow in a pocket or purse, which means you're more
likely to carry it with you everywhere. Pocket notepads are also very
versatile: They can be used to record a variety of notes, sketches and
more.
Disadvantages:
Like any other paper-based solution, you will probably want to transfer
your hand-written notes and ideas into a digital format, which requires
an extra step and an investment of time. Also, depending on the style
of the pocket-sized notebook you decide to use, pages may become damaged
or torn. Worse yet, loose pages can become lost, causing you to lose
track of some potentially important notes or ideas.
10. Idea file/database
This
idea recording device encompasses any tool you can use to save your
ideas in a safe place - anything from a storage box for 3x5 index cards
to a software program like Microsoft Access, Ashley Software's Writer's
Blocks or MicroLogic's InfoSelect. Both of these programs can be used to
store thousands of ideas in a centralized electronic repository, and
perform keyword searches on them. The advantage of this technique is
that it keeps all of your ideas in one place, for easy retrieval at a
future date. Even index cards can be divided by general subject area or
type of idea, and placed behind tabbed dividers. And idea databases
enable you to do speedy full-text searches of all of your ideas, a big
advantage if you have recorded hundreds or thousands of ideas and
observations over the years. I recorded creativity and innovation book
and article ideas for years using InfoSelect, never knowing if or when I
would ever use them. After I started to develop InnovationTools in
2001, I realized that I had this treasure trove of article ideas, and I
utilized it to generate some of the early articles added to this Web
site.
Advantages:
To get the most out of your ideas, it's best to keep them organized and
easy to find, because you never know when an idea you jotted down 6
months ago might come in handy next week. An idea file or database saves
you time by making it easy to search for and locate that one killer
idea you came up with last week or last year. Software tools like
InfoSelect or Microsoft's new OneNote are even more powerful allies,
because they enable you to store all of your ideas electronically in a
free-form text format, and then perform keyword searches on them.
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