Wednesday, July 11, 2012

Good Morning America Greets Savannah Guthrie with Ratings Victory

Savannah Guthrie to the rescue? Not after one installment of The Today Show at least.
The new anchor's debut episode was met with a resounding response by her program's chief rival this week, as Good Morning America scored its first ratings win on a Monday since 2006.
Ann Curry PictureSavannah Guthrie Photo
Fast affiliate numbers show GMA garnering an advantage of 6,000 households over Today in the key demographic of 24-54-year olds (1.68 million over 1.674 million), along with a 356,000 lead in total viewers (4.425 million over 4.069 million).
It's very, very early, but the dismissal of Ann Curry certainly has not paid immediate dividends for NBC.
It looks like the 100 Meters at this month's Olympics won't be the only race that network is heavily invested in this summer.

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